Homebuyers prefer larger homes and spaces

Indian homebuyers are opting for larger homes, with 3BHK properties being the most preferred configuration, according to the Anarock Consumer Sentiment Survey – H1 2026. Nearly half, or 48% of respondents, prefer 3BHK homes.

The survey covered 8,320 respondents aged 23-77 years across 14 cities, pointing to a continued shift towards bigger configurations. While 3BHKs account for 48% of preferences, 2BHK homes remain popular, with 38% of respondents choosing them.

Demand for 4BHK and larger homes has also increased to nearly 5%, compared with around 3% in H1 2024. The preference for 3BHK homes is particularly strong in several major markets, including Ahmedabad, Chennai, and Delhi-NCR.

₹90 lakh-₹1.5 crore emerges as the preferred budget, with about 34% of respondents preferring properties priced within this range. Another 27% are looking at homes priced above ₹1.5 crore.

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The survey indicates that the preference for lower-priced homes has weakened over time, while demand for higher-value properties has strengthened. Buyers continue to prioritize space, configuration, and overall housing quality even as property prices rise.

New launches were preferred by 34% of respondents, compared with 18% who preferred ready-to-move-in homes. Among buyers considering new launches, the reputation of the developer emerged as the biggest consideration, cited by 34% of respondents.

Despite the preference for larger and more expensive homes, affordability remains a key concern, with about 65% of respondents expressing worries over a potential surge in property prices. However, purchase intent remains intact, with 44% saying they would proceed with their buying plans.

Affordability pressures are also influencing where and how buyers plan to purchase, with around 31% of respondents saying they were shifting from buying to renting, while 20% were considering peripheral locations. The survey highlights that housing demand remains primarily end-user driven, with 68% of respondents purchasing homes for self-use.